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Farm Product Pricing and Marketing Workshop

• Wednesday, May 7, 2025, 6:00 PM - 8:30 PM

The Cornell Agriculture Marketing Research Program (CAMRP) and Cornell Cooperative Extension announce a NEW two-part series of farm marketing workshops.

The marketing series focuses on how farmers selling directly to consumers can benefit from new tools, resources, and information on the topics of marketing and pricing for the upcoming 2025 market season.

This workshop will cover two topics. The first topic, Creating and Pricing Consumer-Friendly Meat with MeatSuite, applies to livestock producers selling meat directly to consumers. The second part of the evening focuses on using market data to improve sales performance at farmers markets, and will appeal to dairy, egg, fruit and vegetable producers, and those selling any farm product at a farmers market. Participants are welcome to join in one or both parts.

Part 1: 6PM-7PM Creating and Pricing Consumer-friendly Meat with MeatSuite. This session will introduce you to MeatSuite, a free tool that helps farmers sell more meat to NY consumers in bulk. We’ll also share how to make bulk meat sales more approachable for first-time buyers including a demonstration of MeatSuite’s newest tool, Bundle Builder. Bundle Builder allows you to easily assemble “bulk bundles” to utilize all of your cuts and set profitable prices.

Part 2: 7:30-8:30PM Farmers Market Sales Data: Using Customer Experience and Pricing to Improve Market Sales Performance. In this session we will discuss CAMRP’s price reports and how sales data from NY farmers markets teach us how to improve customer experience using the results of the Cornell Farmers Market Research Project. Learn practical ways to increase customer spending and daily sales. This session is appropriate for farms selling fruit, vegetables, meat, dairy, and eggs as well as other farm products.

Contact:

Josh Bowman cjb394@cornell.edu or call 859-489-2603 (Josh’s)

Jacob Maslyn jlm563@cornell.edu

CAMRP manages MeatSuite.com and the Farmers Market Research Project (farmersmarketresearch.cornell.edu). This material is based upon work supported by USDA/NIFA under Award Number 2022-70419-38562.

Dinner from 7:00-7:30 is included in the cost of the workshop!

Fee

$5.00

Register

https://reg.cce.cornell.edu/MeatsuiteFarmersMarket_254

Location

Wayne County - Cornell Cooperative Extension
1581 State Route 88 North
Newark, NY 14513

Last updated April 2, 2025